About the EVENT
CTO Craft Bytes returns to London with an evening focused on smart decision-making in a noisy tech landscape. Whether you’re setting a strategy or avoiding the latest hype cycle, this session is designed to help you focus on what truly moves the needle.
Expect great conversations, drinks, and food – all thanks to our friends at Softwire.
About the session:
We’ll kick off with a presentation from Luke Williams:
- Since 2022, loveholidays has built a strong experiment-led culture, leveraging Fastly Compute@Edge technology to serve A/B experiments at edge in under a millisecond.
- Over the last year we’ve been expanding our approach across the company using this platform, and have grown the number of experiments we run per quarter by 300% in under 12 months.
- This talk will cover how our experimentation platform works, and how we achieved that growth and are ultimately learning about our customers faster than ever
Next up will be a Tech Radar talk with Yemi Olagbaiye:
Tech on the Radar: Balancing Big Bets with Small Wins
- Talking about trends worth tracking—without losing sight of incremental tools and techniques that bring real value now.
- Finding the balance between long-range innovation and near-term, low-risk improvements.
- How to separate what’s exciting from what’s actually useful—and make better decisions about where to focus your attention and resources.
Then it’s over to the room: we will host an unconference-style session, where you’ll vote on discussion topics, have an opportunity to lead a lightning talk, and connect with peers facing similar challenges.
key info
Date: Thursday 19th June
Time: 530pm – 830pm
Location: Softwire Office, 315, Highgate Studios, 53-79 Highgate Rd, London NW5 1TL
Speaker
Luke Williams
Head of Engineering, loveholidays
Yemi Olagbaiye
Business Development Executive, Softwire
AGENDA
5:30 – 6:15 – Arrival, drinks, and networking
6:15 – 6:40 – Scaling Experiments and Customer Learning at loveholidays
6:40 – 7:10 – Tech on the Radar: Balancing Big Bets with Small Wins
7:10 – 7:45 – Pizza, drinks and networking
7:45 – 8:15 – Unconference
8:15 – 8:30 – Networking and end of day!
Sponsored by:
Softwire is a UK-based technology transformation consultancy specialising in digital engineering, data engineering, customer experience, and generative AI solutions. Founded in 2000, the company has grown into a multi-million-turnover business, delivering high-profile digital projects across various sectors, including public services, financial services and insurance, media, and energy.
Softwire offers a comprehensive range of services aimed at modernising legacy systems, building cloud-native solutions, and leveraging generative AI to enhance customer experiences and product offerings. Their expertise encompasses digital platforms, cloud-native engineering, and data solutions designed to unlock value and drive growth for their clients.
Softwire’s approach emphasises delivering projects on time and within budget, with a focus on innovation and problem-solving in software engineering and digital design.
REGISTER NOW
Only open to CTOs and senior technology leaders. If you’re not sure if that’s you – please drop us a line. No recruiters. CTO Craft reserves the right to cancel tickets for ineligible ticket holders.
MORE FROM CTO CRAFT:
