CTO Craft Bytes: Leading Engineering with Vision

About the EVENT

This panel brings together seasoned technology leaders who have turned ambitious ideas into movements their teams want to be part of. This panel will explore how to craft a technology vision that engineers actually care about, and that clearly connects to customer value, commercial outcomes, and long‑term strategy. You’ll hear candid stories about the moments these leaders got it wrong, the inflection points where the vision finally “clicked” for their organisations, and the practical rituals they use to keep that vision alive in the day‑to‑day noise.

Whether you’re a CTO, Head of Engineering, or an aspiring technical leader, this session is designed to leave you with concrete tools, not just inspiration. Expect honest discussion about balancing big-picture ambition with delivery pressure, aligning roadmaps with revenue, and communicating in a way that resonates from the exec table to the newest engineer on the team. You’ll walk away with fresh questions to ask your own organisation, and actionable ideas to build a technology narrative that motivates your teams while keeping everyone relentlessly focused on the business.

What you’ll learn:

  • How to craft a clear, compelling technology vision that engineers actually care about and can see themselves in.
  • Practical techniques to connect that vision directly to customer value, commercial goals, and your wider company strategy.
  • Ways to communicate vision differently to executives, managers, and individual contributors so it lands with each audience.
  • How to translate big-picture thinking into day-to-day decisions, priorities, and rituals that keep teams focused and motivated.
  • Concrete steps you can take in the next 30–90 days to evolve your current roadmap into a genuine, business-aligned technology narrative.

 

key info

Date: Wednesday, 28th Jan 2026
Time: 4:00pm – 5.00pm UK time
Location: Online

Speakers

Meri Williams

Experienced CTO, Coach and Advisor

Rob Zuber

CTO at CircleCI

Jossie Haines

CTO and Engineering Leadership Coach

Moderator: Andy Skipper

Founder at CTO Craft

REGISTER NOW

Only open to CTOs and senior technology leaders. If you’re not sure if that’s you – please drop us a line. No recruiters. CTO Craft reserves the right to cancel tickets for ineligible ticket holders.

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