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Last time, we explored the power of storytelling in tech leadership – this week, we’re taking it a step further with a deep dive into strategic communication. Because once you’ve crafted the story, it’s all about how you share it – with your team, your peers, and the business as a whole.
Whether you’re aligning with the board, motivating your team, or translating complexity across the organisation, how you communicate matters just as much as what you say.
We’ve curated a set of videos that explore what it means to lead with clarity, confidence, and connection – at every level.
Hit play and dive into this week’s theme: Saying the Right Thing, the Right Way.
How Important Are Words? More Than You Think.
It sounds simple, but it’s powerful: use your words. Jen Fry reminds us how often clarity breaks down because people hold back – especially across cultures or teams. Whether you’re hurt, disappointed, or just need to be clear, the willingness to name what’s really going on is the foundation of effective leadership communication. Say it simply. Say it clearly. Say it with intention.
Coaching as Communication
Corey Latislaw reminds us that great leadership isn’t about having all the answers – it’s about asking the right questions. Coaching helps others grow by guiding, not directing.
Building Trust Through Better Communication
Trust doesn’t just happen – especially when engineering’s the biggest cost. Joel Chippindale shares how CTOs can build trust by translating their work and showing real impact. It’s not just about being understood – it’s about inspiring confidence.
What They Don’t Tell You About Engineering Leadership
Robbie Clutton shares a personal lesson in communication gone wrong – and what it taught him about clarity, tone, and trust. From real-world missteps to practical tools for more inclusive conversations, this talk is a must-watch for any tech leader looking to communicate with impact.
Want More on Communicating with Impact? It’s All in Campus
These clips are just the beginning. Inside CTO Craft Campus, you’ll find the full library of leadership content – from in-depth sessions on communication and influence to past conference talks, coaching insights, and more.
Whether you’re sharpening your stakeholder messaging or levelling up your leadership style, Campus gives you the tools to say the right thing, the right way – and be heard.
Coming Up: Fireside Chat: Trust, Communication & Psychological Safety
Strategic communication isn’t just about being clear – it’s about creating space for others to speak up.
In this upcoming online event, Michelle McDaid and Emma Hopkinson-Spark explore the deep connection between trust, psychological safety, and team performance. Expect honest reflections, practical takeaways, and strategies for creating cultures where people feel safe to share – even when it’s tough.
📅 CTO Craft Bytes: It Starts with Trust
🗓️ Thursday 7th August – Online
