We’re proud to shine a spotlight on our long-term partner, Softwire, a company that continues to inspire through its commitment to innovation, collaboration, and community support. Over the years, Softwire has not only sponsored our conferences but also collaborated on key initiatives like the ‘Spilling the Tea’ GenAI survey and report, hosted community meetups in their offices, and consistently demonstrated leadership in the tech industry.
“CTO Craft has given me so many opportunities to speak and connect with like-minded individuals. The community is second to none—there’s a real sense of belonging, and we all support and lift each other up. My active participation in human networks such as CTO Craft has enhanced my capabilities and helped me navigate the complexities of leading a technical team effectively.” Zoe Cunningham, Director, Softwire
Business Achievements in 2024
Softwire has had a remarkable year, marked by resilience and growth despite challenging market conditions. They maintained steady progress while the tech industry faced significant redundancies and economic pressures.
A key highlight was Softwire being named the Best Company to Work for in the UK, alongside a suite of other accolades, including awards for employee wellbeing. This recognition stems from their focus on creating a positive experience for both employees and clients, recognising the powerful connection between the two.
This dedication has not only supported retention but also attracted new clients, including Green Flag, RCA Imaging, RadioPlayer, and CUPA, expanding Softwire’s reach and impact in the industry.
Industry Predictions for 2025
Looking ahead, Softwire emphasises the importance of people in the evolving tech landscape. While technologies like Generative AI (GenAI) continue to drive massive transformation, they believe the human element – creativity, emotional intelligence, soft skills, and interpersonal relationships – will remain critical differentiators.
“Balancing technological advancements with the unique capabilities of the human mind will be key to thriving in 2025’s fast-paced environment.”
Softwire at CTO Craft Con: London
We’re thrilled to announce that Zoe Cunningham, Director at Softwire, will lead a panel session at our upcoming conference, CTO Craft Con: London. Titled “Balancing Innovation with Operational Excellence: CTOs in the Boardroom,” the session will explore:
- How the demand for continuous innovation can conflict with the operational needs of running a tech organisation.
- Effective strategies to align technology initiatives with broader business goals.
- Ways to manage stakeholder expectations while maintaining operational excellence.
Zoe will be joined by a stellar panel of industry leaders, including:
- Mohamed Ait Si Brahim, Group CTO, Hargreaves Lansdown
- Neil O’Connor, CTO, Experian Consumer Services
- Selina Butterfield, CFO and CTO, Central Co-op
- Silky Vaidya, Interim CTO, ex-GoStudent
This session promises to offer valuable insights for tech leaders striving to balance innovation with sustainable growth.
Early Bird tickets end on 31st January. Confirm your place now
The Impact of Our Partnership
Softwire’s collaboration with CTO Craft has driven meaningful results. Their co-branded GenAI survey and report was a standout success, gathering insights from over 200 technology leaders on the state of GenAI adoption and industry sentiment. The report sparked grounded discussions, providing a much-needed reality check on the tech du jour.
Additionally, Softwire’s involvement in our events, including hosting the first CTO Craft Bytes meetup in Manchester, has fostered valuable networking opportunities and connections with professionals they might not have encountered otherwise.
Don’t miss the opportunity to connect with fellow tech leaders at our upcoming Community Mixer – secure your spot now
Looking Ahead
We’re excited to continue partnering with Softwire as they lead the way in balancing innovation with operational excellence while championing people-centric leadership in the tech space. If you’re attending our next event, don’t miss Zoe’s panel – it’s sure to be an inspiring discussion filled with actionable insights.
